Marshall Auto Group History

Welcome To Marshall Auto Group

The Marshall Auto Group is a Northern Kentucky based, third generation, family Group; proudly carrying Toyota, Ford, Chevrolet, Chrysler, Dodge, Jeep, RAM, Polaris, and CFMOTO.

Over six decades ago, Bob Marshall opened his first lot in Northern Kentucky and taught his son Rob everything he knew about the car business. Rob started out in the cleanup shop, detailing vehicles, earning a quarter for each vehicle completed.

Since those early days, Rob perfected his craft by handling sales, finance, service, and eventually overseeing the entire business. In 1989, Marshall Dry Ridge Toyota was born in Dry Ridge, Kentucky. The Marshall formula of treating customers like family, having the best pricing in the market, transparency, and keeping our promises has kept generations of families coming back to us over the years.

In the mid 2000s, Rob branched out and opened the Chrysler, Dodge, Jeep, and RAM store in Crittenden, KY. Then in 2012, as an offroad enthusiast, Rob put a business plan together to become a Polaris dealer. By this point, the Toyota store needed more room to keep up with the needs of our amazing customers. Rob built a new state of the art Toyota dealership, fit with a workout room, kids playroom, and a Cafe that serves hot lunch and breakfast. The Cafe is a fan favorite for the customers of the service drive.

By this point, the third generation of the Marshall family was ready to take charge. Rob’s son Trey, daughter Abby, and nephew Chase King had taken leaps into management roles within the Group. With this additional help, the Group was ready to expand once again. This time the Marshall family added Chevrolet and Ford brands to their company. These stores are located less than one mile of one another in Carrollton, KY on State Highway-227.

Today, the Marshall family and name continues to grow. With five dealerships in our Group we strive to make our customer’s lives easier every single day. We know we wouldn’t be where we are today without the great people have supported us throughout the years. We continue to give back to our communities through supporting our local school districts, police departments, and wildlife programs, and much more!